Softline Extreme Showcase at Luxe Pack 2023

Roberts Metal Packaging exhibits Softline Extreme aluminium jar range on-stand RA05

Roberts Metal Packaging, Europe’s leading provider of pre-threaded screw-caps, godets and aluminium and tinplate containers, is showcasing the relaunched popular classic Softline Extreme aluminium jar range at Luxe Pack Monaco 2023.

Luxe Pack is one of the world’s most premier trade shows for creative packaging within the packaging industry. This year on-stand RA05 Roberts Metal Packaging will be presenting its relaunched Softline Extreme Aluminium Jar range alongside its wider product portfolio.

The pack features a threaded lid and flat, angular bottom, and is available in deep and shallow ranges. Softline Extreme Deep includes 75ml up to 250ml capacity, with an additional 170ml option launched in May. These sizes provide the perfect packaging format for health and beauty products such as hair care and body butter.

Softline Extreme Shallow is available from 25ml up to 120ml capacity, additionally with an added 100ml pack. The shallow collection provides ergonomic packaging options for products such as hand and face creams or even household products such as natural furniture polish.

Made from aluminium, the range is also benefits from heightened sustainability credentials. As a permanently available material, aluminium can be recycled again and again with no loss of quality.

Chris Saunders, Roberts Metal Packaging Managing Director, commented:

“Our Softline Extreme range was originally launched over a decade ago and has proved incredibly popular with customers who have utilised this packaging format for products from beard balms to solid fragrances. We’re excited to be showcasing Softline Extreme’s versatility, size, depth and sustainability credentials at Luxe Pack this year with new and current customers.”